Full steam ahead for trains wrapped in advertising across Sydney?

13 Mar

A quick look at examples of trains completely covered in advertising across the world, and whether there should be cause for concern should this go forward in Australia’s biggest city – Sydney.

It was announced last week that the Government in Australia is strongly considering allowing full-wrap train advertising on most Sydney trains, in a pledge to raise some extra cash for the service.

An MP against the plan has stated:

”Outdoor advertising is proving to be an extremely effective way of getting a message across but … community concern about it appears to be on the rise.”

And let’s not forget the example by train staff in Singapore recently, who left a ton of graffiti unreported on a passenger train…

“The company said its staff noticed the graffiti on the train on 17 May but did not sound the alarm as it was done artistically and they mistook it for an advertisement.”

So with that in mind, here are some examples of full-wrap train advertising across the world…

An advert for iTunes in Minnesota, USA.

Another American example, for fresh fruit at grocery store Target.

This is for an Underground train in China, for the Winter Olympics in 2006.

And these two are for Google Maps on an Underground train in New York.

An adorable one advertising Holland as a holiday destination.

And a final one advertising the theatre show Monkey: Journey To The West in England, which I’d agree looks similar to the more creative train graffiti.

I hope you’ll agree that the examples shown above demonstrate that train-wrapped advertising tends to be creatively appealing in most cases, and in nearly all cases can improve the look of a train (especially if it’s covered in graffiti). I’d hesitate to support such a measure on a transport system that is ingrained into a cities heritage – such as the red, white and blue underground trains of the London underground – but in all other circumstances I think that, as a means to garner extra funding to improve the service and often as a way to improve the look of a train by covering up dirt and graffiti, it’s a good idea. And let’s not forget that the train service is doing a similar advertising initiative across other Australian cities, like the trams in Melbourne.

Finally, if we believe the research that’s been done about recall and propensity to buy of mobile advertising (some of those are found here) then it truly is an opportunity that will be silly to miss out on.


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